Since joining California State Parks Foundation in 2022, I’ve grown from Digital Marketing Assistant to Marketing Coordinator. I now plan and produce communications across email, web, social media, SMS, advocacy, fundraising, and content.

My work helps Californians learn about their state parks, take action on urgent issues, volunteer, attend events, and support the organization’s mission.

California State Parks Foundation communicates with a large statewide audience about issues ranging from public funding and climate resilience to park access, volunteering, and fundraising.

Each campaign needs to make the issue easy to understand, connect it to people’s lives, and offer a clear next step.

I help move projects from early planning through launch, promotion, measurement, and refinement.

My responsibilities include:

• Plan and coordinate integrated digital campaigns

• Manage email production, segmentation, testing, and reporting

• Lead editorial planning for blogs and website content

• Create social media content and paid promotions

• Build landing pages and improve accessibility and SEO

• Track performance through GA4 and channel reporting

• Coordinate with departments, agencies, vendors, and partners

Email and Supporter Engagement

I manage email communications reaching 236,000+ supporters, including newsletters, advocacy alerts, fundraising appeals, event promotions, and stewardship campaigns.

Over one fiscal year, the email audience grew 40%, while monthly e-newsletter open rates increased 43% and click-through rates increased 75%.

Social Media and Storytelling

My work across Instagram, Facebook, LinkedIn, and X helped grow the organization’s audiences by 40,000+ followers and generate more than 12 million organic impressions.

During this period, Instagram grew by more than 100% and LinkedIn by 130%.

Website and Content

I lead editorial planning for blogs, landing pages, campaign updates, and other website content. I have also supported a Drupal redevelopment and migration, improved accessibility and SEO, and used GA4 insights to guide content strategy.

Advocacy, Fundraising, and Engagement

My digital campaign work has contributed to:

• 12,000+ constituent actions supporting the California State Library Parks Pass

• $6.75 million in restored state funding for the program

• 3,600+ actions supporting Proposition 4 funding

• Passage of California’s $10 billion climate bond

• More than $135,000 raised through Giving Tuesday 2025

CRM & Email

• EveryAction

• Salesforce

Web & Analytics

• Drupal

• Google Analytics 4

Social & Campaigns

• Meta Ads Manager

• Hootsuite

• Involve.me

• Woobox

Creative & Digital Assets

• Adobe Creative Suite

• Canva

• PhotoShelter

Project Management

• Asana